A good analogy is the difference between water and earth. Water is able to flow over, under and through any solid matter. Earth on the other hand is solid and has various limitations about where it can go and what it can do. You want to be able to ‘go with the flow’ wherever it leads at any given time. There will be obstacles almost certainly but you do not want them to ever stop you. You need to learn how to go around them if you can’t resolve them.
You want to be able to move in whatever direction you find is conducive to business. If the niche or market you have chosen is not showing any promise then at the very least you should have the ability to add additional products or services so as to fit into another niche. This is one reason why the ‘multiple streams of income’ concept is so wise. In that case the premise (for one thing) is that if one stream is not moving or has even dried up, it won’t be as serious to your bottom line if you have others that